Free · weekly · 5 minutes
The Short Order.
A five-minute weekly read for people who run restaurants. Three things, every issue, no filler — written by a human who spends all week looking at restaurant menus and websites.
Every issue, three courses
One tactic
Marketing you can run this week
A single, concrete move — not a strategy deck. The kind of thing you can try before Friday service and see whether it worked.
One insight
Menu & pricing, with math
Menu engineering in plain English: what to spotlight, what to reprice, what a 50-cent move actually does to your month.
One teardown
A real restaurant website, reviewed
Each week we walk through a real indie restaurant’s site — what’s working, what’s leaking customers, and how we’d fix it.
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